Why: Capture the values of the company, its recent transition and the vision for the future
What: A corporate publication for internal use across the company and for external presentation to industry and media commentators and analysts.
How: The company has virutally no historic records given its various owners over the past 10 years. Jaqui Lane reconstructed the history through a series of interviews with current and former CEOs and executives, primary research and engagment with the former parent company, Brambles. Through this Jaqui was able to build the story of the company. Jaqui also oversaw the design and production of the book.
Result: The book is currently in production, due for release in late 2017.