Who: Stephenson Mansell. An executive training consultancy based in Sydney, Australia
Why: Leverage their IP and gain greater exposure for their work, results and thought leadership
What: A soft-cover ‘executive style’ book with PDFs of specific elements
How: Jaqui revised and edit an existing manuscript, rewriting as required; project managed the book through design and publication.
Result: A book that the firm markets and sells on-line, uses as part of its top-level training tools, presents to consultants