Robert McKee, Harvard Business Review, June 2003
So, you are thinking of telling your story because you have a major anniversary, event, change of brand, new service/product, want to reconnect with your clients or customers in a more meaningful way?
If any of these apply to you Global Stories can work with you to tell your story in the most engaging, authentic and targeted way possible. After all, we have worked with many of Australia’s leading companies to do just this.
Before you call though have a think about four things.
Here at Global Stories we can help you create a great story, one that connects with your target audiences across a range of platforms that your specific audiences are engaged with.
Your story can be told through a book, on-line, through filmed interviews or a combination of these.
At Global Stories we can create your story from your archives, interviews with current and former senior management, clients, and through researching secondary sources. For most companies the ‘real story’ resides in the memories and insights provided by their leaders and management. After all, its people who make and build companies.