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Iggy Pintado and self publishing
Who: Iggy Pintado, social media guru and consultant
Why: Develop a higher profile through speaking engagements
What: A printed book
How: Iggy self-published through Amazon. Jaqui helped him work out what needed to be done, secured a cover designer, read the book and provided editing input and advice
Result: Iggy leveraged the book to increase his exposure and sold most of his books