Forty Winks history
Who: Forty Winks
Why: 40th anniversary and to capture the story of some of the founders
What: Printed book and material for website and marketing
How: Given there are very few historical records the research for this book consisted of a series of interviews with original and early founders, current franchisees, former and current executives and primary research. It’s been important to cross-check different accounts/information to establish an accurate timeline and ensure key people are recognised and key events are captured.
Book due for publication mid 2022