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Self-Publishing Australia
Global Stories helps small to medium (SME) business owners and consultants in writing, publishing, and selling their own books through Self-Publishing Australia. The company has helped many SME owners in creating books as an essential part of their marketing and branding strategy.
We are also commissioned by ASX-listed companies and private family businesses to research, write and self-publish their anniversary books, company histories and company stories.
In today's business, content marketing is the new black. Storytelling is every other colour as well. Writing and publishing your own book is the ideal way to leverage your knowledge and IP, market your brand, and build awareness across your key target audiences. Given that it is so important, the real question for most SME owners and consultants is how to do it, more specifically, how to go about writing, publishing, and marketing it.
At Global Stories, we can help you write your content or simply write it for you. In addition, given we have over 25 years of book publishing, marketing, and selling experience, we can work with you to undertake some or all of these components, depending on what you want to do or can do. We will be with you in every step of your self-publishing journey.
There is a famous comment from Dennis Conner that I always remember. When asked by a journalist how he won the America’s Cup, his comment was: ‘I had a plan to win.’
Writing any content requires the same focus, and it requires a plan. One of the most consistent themes you will hear about across content marketing and brand storytelling is the importance of having a content marketing strategy or building an effective content marketing plan.
While I have come into the content marketing marketplace from the writing and self-publishing side (as opposed to the marketing and advertising side), I believe this gives me a real advantage in really understanding content marketing and planning. After all, you can strategise and plan all you like, but unless you have great content – well-told stories that are well researched and written – all the planning in the world is useless.
Given this, planning the content, corporate stories, company histories, or other content I write is the first thing I work on with my clients. The plan includes defining the key messages, targeting audiences/customer persona, platform for delivery, timeframe, writing/content requirements, the review and approval process, performance measurements, and metrics/desired outcomes, etc.
If the writing and content is the creation of a book as wells as self-publishing, launching, selling, and distributing, the planning and processes will be different, but it still happens.
Dennis Conner had a plan to win. I construct a plan to deliver the best writing and content to target audiences that have been identified and researched so that my clients generate more value for their business, brand, IP or themselves.
If you are looking for someone to help you in writing, self-publishing, selling a book, or creating content that actually helps drive new business, talk to me in complete confidence by calling me on +61 400 800 056 or sending an email to Jaqui@globalstories.com.au
The core of Global Stories’ self-publishing in Australia is research and writing. I am passionate about and love researching, interviewing, and writing corporate stories, business histories, business biographies and specialist business books. Having written 10 company histories and a range of other content (from blogs, white papers, and speeches to branding and marketing messages across a wide range of industry sectors), I have a good track record in self-publishing, delivering engaging, relevant, and interesting content for my clients.
When it comes to self-publishing, business histories and stories content should resonate. When this happens, you will be able to deliver better engagement with and sales for your clients.
With a deep understanding of business across a variety of sectors and a background in business/economic history, I bring 30 years of knowledge and insight to every writing project I undertake. Combined with my skills in business storytelling and self-publishing and a clear focus and understanding of the target audiences for a book, my clients will get the content that will add real value to their businesses.
Over 30 years, we have built a team of editors and proof-readers that understand the standard and type of editing we require for our clients. We have also learnt a lot from them along the way (and had more than a few discussions about specific spelling, punctuation and grammatical preferences).
It’s essential in self-publishing that writing, particularly corporate stories and business writing, be professionally edited. Your words are your calling card. If they are not engaging, clear, concise, and correct, you will lose business.
In a business world where the ‘About Us’ section of websites is the most viewed page by a factor of eight, you had better have a great ‘about us’ page. If you don’t, your potential customers and clients simply won’t go any further.
The same is true of a corporate story, a corporate book or business book. If your introduction is not engaging and technically correct, people won’t buy it or read it even if you’ve given it to them. If you have spent time and/or money on writing your book, spend a fraction more to get it professionally edited. I am not an editor but I work closely with several people who are. And we still have vigorous discussions about spelling, punctuation, and grammatical preference.
If you want to engage an editor, click here.
Writing your story is an important and vital first part of capturing your company’s story. How it is presented is equally important. While I don’t believe people judge a book by its cover, I do believe that a well-designed, well-crafted, and well-presented book will engage more people.
We will work closely with you to help create the design and presentation that best suits your style and tone, engages your clients, partners, staff, suppliers, the media, as well as industry representatives. This includes helping you source and select the images for the book, creating a design concept that integrates with your branding and style and, of course, coming up with a title and cover design that captures the attention of potential readers.
As part of the self-publishing services, we will work out how many books you actually need, what format and style is best suited to your book, and secure the best price. We will also work through digital options such as eBooks and how we can repurpose the content for your website, SlideShare, YouTube, and other social media channels if they are relevant.
Moreover, we will manage this whole process so you get your book on time, within budget, and to a quality that you will be delighted with. We can promise this as we have published over 400 books for some of Australia’s largest (and smallest) companies.
Many companies use their book as a key part of their marketing and sales. So, you need to make an effective plan for your book to be effective and meaningful. After all, you will have spent time, money, and passion on your book, so we want to make sure you share it with the people that mean the most to you and the business.
Planning the launch, distributing, and marketing around your book leverages it and your company. Engaging industry, financial, and specialist media may or may not be part of your plan. Thinking and planning about this in advance is important of self-publishing. We have been there so we know what works and what doesn’t.
The decision about whether you want to sell your book is an important one. Many companies don’t want to sell their book. They want to present it as a celebration and thank you to staff, clients/customers, suppliers, partners, etc. Whatever your decision, we will work through the options, costs, and benefits.
When I share with people that I am a publisher and storyteller, I am invariably posed with the same statement and question: ‘I’ve always wanted to write a book; how do I start and what do I have to do to get it published?’
With the advent of eBooks and self-publishing, anyone can be a published writer, and it’s really a great feeling to have a book with your name on it. The challenge, though, is that while it’s relatively easy to publish your book now, it takes a significant amount of focus, effort, skill, and passion to actually write a book and then find money to get it into either an eBook or, as I have been known to say, ‘a book-book’.
Having published over 400 books (book-books) and written over 20 business histories myself, I have become the ‘go-to’ person across my networks if anyone wants to write a book. So, I have decided to bring my knowledge of writing and self-publishing together and share it with everyone. The best way to do this is online, so www.thebookadviser.com.au has been created to do just this.
The website, www.thebookadviser.com.au, is focused on SMEs, business owners, and consultants who have a business story to tell or IP to share and leverage. It offers a range of downloadable templates and tips, a few eBooks and a range of 1 to 1 individual coaching options The Book Adviser) and an online program (The Write Strategy) www.thebookadviser.com.au
Over 80% of business owners, consultants and SME out want to write, self-publish, and sell their business book but don’t know how. The Book Adviser can show you how and help you access leading specialists in editing, graphic design, printing, marketing, SEO and PR.
Now is the time to take action and start your business book journey. Consider self-publishing in Australia today! Take a look at www.thebookadviser.com.au, and we can go on the journey together.
